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Why Most Bloggers Never See Their Blogs As a Business

Two bloggers, Martins and Smith were walking on the road and the following dialogue ensued: Bashar Ibrahim

Martins: Smith, how do you consider blogging?

Smith: Well, I think blogging is a big business

Martins: Blogging, a big business? How?

Smith: Because it is run like any other business

Martins: Don’t you think other businesses are different from blogging?

Smith: How do you mean?

Martins: Other businesses are operated by real businessmen while blogging is operated by bloggers

Smith: Oh! I see! But what makes a business?

Martins: Businesses involve investment and they generate profits too

Smith: Really?

Martins: Yes!

Smith: Don’t you invest time, money and intellectuality into blogging?

Martins: Yes, we do

Smith: Don’t blogs generate incomes from AdSense, advertisement, affiliate sales, sponsored posts and links, flipping, membership, etc?

Martins: They do

Smith: Then how are blogs different from other businesses?

Martins: Hmmmmmmm! I never considered these questions before. I thought only those businesses with a tag are qualified to be called a business.

Smith: Anything that involves investment of any kind and then yield profits is a business

Martins: Oh, I see! Thanks for the clarification. I will start taking my blog as a business from now henceforth.

Are you still in doubt?

Do you still wonder if your blog is a business? Did you start your blog as a past time? Did you build your blog because you just wanted to share your thoughts with the world? A lot of people started for one reason or the other – share thoughts, update personal album, promote business brand, sell products, solve people’s problems, provide tutorials, etc. So everybody actually started with a dream, and each person’s dream could be different from the next person’s.

However, some of these dreams get modified as time goes by. New ideas crop up and get integrated into the dreams. Those who started with the purpose of sharing their thoughts, updating their albums, providing tutorials or solving problems begin to see why they should add a little way of making money so as to keep maintaining their blogs or take care of other personal needs.

What makes blogging a business?

The following characteristics make blogging a business; and if your blog has any of them, then you should consider it for what it is – business:

Generates Income: Businesses generally generate incomes for their owners. Income could come from selling products on your site (profits), earnings from advertisements, membership fees, consultancy, etc. So if your blog gets money from any of these channels, your blog is a business.

It’s an investment: Business involves financial investment in order to get make profit or interest. Wikipedia defines investment this way, investment is putting money into an asset with the expectation of capital appreciation, dividends, and/or interest earning

In other words, your blog is an investment because you are paying for web hosting, website design/development, templates, plugins, special scripts, webmaster services, etc, with the intent to make some gains either in the immediate or in future. Apart from investing money, you are also investing your time on a very serious note. Hope you agree with me on this?